Terms of Service

Effective October 3, 2026 · DNA Innovative Concepts, LLC

• Agreement
• The service
• Your responsibilities
• AI limitations
• Fees and billing
• Cancellation
• Acceptable use
• Data
• Liability
• General

1. Agreement to these terms

CallKept Pro is operated by DNA Innovative Concepts, LLC ("CallKept Pro," "we," "us"). These Terms of Service ("Terms") govern your purchase and use of CallKept Pro's AI receptionist service and website (the "Service"). By checking out, signing up, or using the Service, you agree to these Terms on behalf of yourself and the business you represent ("you").

You must be at least 18 years old and authorized to bind your business to these Terms. The Service is offered to businesses only, not to consumers for personal use.

2. The Service

CallKept Pro provides an AI voice receptionist that answers phone calls forwarded to it, answers questions using information you provide, books or requests appointments, flags urgent calls, and sends you call summaries. Depending on your plan, the Service may also include missed-call text-back, text alerts, and live call transfer.

We configure your receptionist from the information you submit in our setup form. Setup typically takes about 2 business days after we receive a complete form, but timing is an estimate, not a guarantee. Text-message features require carrier registration for your business, which usually takes 1–3 weeks and depends on approval by third parties.

3. Your responsibilities

• Accurate information. You are responsible for the accuracy of the business information you give us, including hours, services, prices, service area, and escalation contacts. Tell us promptly when anything changes. The receptionist only knows what you tell us.
• Your phone setup. You control your phone number and call forwarding. You are responsible for forwarding calls correctly and for any charges from your own phone carrier.
• Your business and your customers. You remain responsible for your services, pricing, appointments, and relationships with your customers. Please review call summaries and confirm bookings as needed.
• Call recording and notices. Calls handled by the Service may be recorded and transcribed. Some states require every party to consent to recording. You are responsible for any notices your business must give callers; at your request, we will add a recording notice to your receptionist's greeting.
• Text messages. Text features are used only to respond to people who contacted your business or to send alerts to you and your staff. You may not ask us to send marketing or promotional texts to anyone who has not given the consent the law requires.
• Account security. Keep your billing and account access secure and tell us right away about any unauthorized use.

4. AI limitations and emergencies

The receptionist is an automated AI system. It can misunderstand callers, make mistakes in what it says or records, or fail to answer because of outages at our providers, phone carriers, or the internet. We work to keep it reliable, but we do not guarantee that every call will be answered, understood, or booked correctly.

The Service is not an emergency service. For dangerous situations such as a gas smell, carbon monoxide alarm, fire, smoke, or medical emergency, the receptionist is instructed to tell callers to contact 911 or the appropriate utility. It does not give technical, medical, legal, or safety advice, and you should not configure it to do so.

If a caller asks, the receptionist will disclose that it is an AI assistant.

5. Fees and billing

• Plans. Plan prices, included minutes, and features are listed on our website at the time you buy. Subscriptions renew automatically each month or year, depending on the billing period you choose, until canceled.
• Overage. Minutes used beyond your plan's included minutes are billed at your plan's per-minute overage rate, in arrears.
• Unlimited plan fair use. The Unlimited plan covers normal business use up to 4,000 AI call minutes per month. If your account regularly exceeds that, we will contact you to discuss a custom plan before making any change.
• Setup fee. A one-time setup fee applies to new accounts as listed on our website. The setup fee is waived for our first 10 customers.
• Founding-customer price lock. Our first 10 customers keep the plan price they signed up at for as long as their subscription stays active without cancellation. The lock applies to the same plan and billing period; switching plans moves you to the then-current price for the new plan.
• Price changes. We may change prices for other customers with at least 30 days' notice by email. Changes take effect at your next renewal after the notice period.
• Payment. Payments are processed by Stripe. We do not store your full card number. If a payment fails, we may suspend the Service until the balance is paid.
• Taxes. Prices do not include taxes. You are responsible for any applicable sales, use, or similar taxes.

6. Cancellation and refunds

You can cancel anytime. Refunds are handled under our Refund & Cancellation Policy, which is part of these Terms.

7. Acceptable use

You agree not to use the Service to:

• break any law, including telemarketing, robocall, texting, privacy, and consumer protection laws;
• make outbound marketing calls or send spam;
• harass, deceive, or impersonate anyone;
• collect protected health information, payment card numbers, Social Security numbers, or other sensitive personal information from callers. The Service is not designed for HIPAA-regulated data;
• interfere with, reverse engineer, or resell the Service without our written permission.

8. Data and privacy

Information about your business and your callers belongs to you. You grant us permission to use it to provide, support, and improve your receptionist. We handle personal information as described in our Privacy Policy.

The Service relies on third-party providers, including voice AI, telephony, text messaging, email, and payment providers. Their services are subject to their own terms.

9. Disclaimers and limitation of liability

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT ALLOWED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

TO THE FULLEST EXTENT ALLOWED BY LAW, WE ARE NOT LIABLE FOR ANY LOST PROFITS, LOST REVENUE, LOST JOBS OR CUSTOMERS, OR INDIRECT, INCIDENTAL, SPECIAL, OR CONSEQUENTIAL DAMAGES, INCLUDING DAMAGES FROM MISSED, MISROUTED, OR MISUNDERSTOOD CALLS. OUR TOTAL LIABILITY FOR ANY CLAIM RELATING TO THE SERVICE IS LIMITED TO THE AMOUNT YOU PAID US IN THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM.

You agree to indemnify and hold DNA Innovative Concepts, LLC harmless from claims arising from your business, the information you provide us, or your violation of these Terms or the law.

10. General

• Suspension and termination. We may suspend or end the Service for non-payment, violation of these Terms, or use that puts us, our providers, or others at legal risk. Where practical, we will give notice first.
• Changes to these Terms. We may update these Terms. We will post the new version here with a new effective date and email you about material changes. Continued use after a change means you accept it.
• Governing law. These Terms are governed by the laws of the state in which DNA Innovative Concepts, LLC is organized, without regard to conflict-of-law rules.
• Entire agreement. These Terms, the Privacy Policy, and the Refund & Cancellation Policy are the entire agreement between you and us about the Service. If any part is unenforceable, the rest stays in effect.

Contact

Questions about these Terms: support@callkeptpro.com